A small marketing budget doesn’t mean you cannot meet your goals and business objectives – you just have to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum exposure at minimum cost. Learn effective, low-cost and non-cost strategies to improve sales. Learn to develop your company’s image and build your bottom line.

How You Will Benefit:

• Recognize what we mean by the term “marketing”
• Discover how to use low-cost publicity to get your name known
• Know how to develop a marketing plan and a marketing campaign
• Use your time rather than your money to market your company effectively
• Develop a budget for your marketing activities, based on the amount of dollars you have available, and stick to your budget
• Identify strategies for finding and keeping customers

What You Will Learn:  

• Define marketing
• Recognize trends
• Marketing strategies and research
• Four Ps of marketing
• Market Planning
• Prepare for trade shows
• 88 easy ways to market yourself
• Saying no to new business
• Increasing business
• Networking
• Communication tips

Marketing managers, business owners, salespersons, sales managers, project managers, program managers, non-profit managers.