Building a Brand on Social Media - Montreal

HOW WILL YOU BENEFIT

• Be better able to understand the effect and impact of social media branding
• Be better able to establish and pursue a strategy for your social media brand
• Be better able to interpret and identify the best platform for your brand
• Be better able to communicate effectively through social media
• How to respond to negative reviews
• How to establish a standard to guide your social media branding
• How to maintain and update your brand 

WHAT YOU WILL LEARN

• Define terms related to social media branding
• Create a strategy for your social media brand
• Describe various social media platforms and identify which platforms fit your brand
• Communicate effectively over social media
• Deal with negative feedback and criticism
• Create a social media playbook to guide brand ambassadors
• Evaluate your brand strength and revise your strategy