BUILDING A BRAND ON SOCIAL MEDIA

VICTORIA

SEMINAR DATES

VANCOUVER

SEMINAR DATES

TORONTO

SEMINAR DATES

OTTAWA

SEMINAR DATES

MONTREAL

SEMINAR DATES

SEMINAR OUTLINE

Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.

 

Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media.  We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.

This one-day workshop will introduce participants to the process of building a brand on social media.  We will walk you through the branding process, from creating a strategy to managing the brand.  We will discuss various media platforms and help you identify which best fits your brand.

HOW WILL YOU BENEFIT
  • Be better able to understand the effect and impact of social media branding

  • Be better able to establish and pursue a strategy for your social media brand

  • Be better able to interpret and identify the best platform for your brand

  • Be better able to communicate effectively through social media

  • How to respond to negative reviews

  • How to establish a standard to guide your social media branding

  • How to maintain and update your brand 

WHAT YOU WILL LEARN
  • Define terms related to social media branding

  • Create a strategy for your social media brand

  • Describe various social media platforms and identify which platforms fit your brand

  • Communicate effectively over social media

  • Deal with negative feedback and criticism

  • Create a social media playbook to guide brand ambassadors

  • Evaluate your brand strength and revise your strategy

WHO SHOULD ATTEND

Senior managers, managers, government employees; managers, supervisors and team leaders who participate or may be asked to participate in social media and/or branding.

Our seminars are available in person at one of our training locations, in small group sessions at your place of work or online where indicated.

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