BUILDING A BRAND ON SOCIAL MEDIA
SEMINAR OUTLINE
Your brand speaks for your company and its products and/or services. In today’s online-focused world, it’s important that your brand has a definitive, consistent, and responsive presence.
Whether you’re looking to build a brand from scratch, or strengthen an existing brand, this course will help you build a brand using social media. We’ll cover how to build a social media strategy, identify social media platforms that fit your brand, craft strong messages that will engage your audience, and evaluate and revise your strategy.
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This one-day workshop will introduce participants to the process of building a brand on social media. We will walk you through the branding process, from creating a strategy to managing the brand. We will discuss various media platforms and help you identify which best fits your brand.
HOW WILL YOU BENEFIT
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Be better able to understand the effect and impact of social media branding
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Be better able to establish and pursue a strategy for your social media brand
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Be better able to interpret and identify the best platform for your brand
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Be better able to communicate effectively through social media
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How to respond to negative reviews
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How to establish a standard to guide your social media branding
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How to maintain and update your brand
WHAT YOU WILL LEARN
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Define terms related to social media branding
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Create a strategy for your social media brand
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Describe various social media platforms and identify which platforms fit your brand
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Communicate effectively over social media
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Deal with negative feedback and criticism
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Create a social media playbook to guide brand ambassadors
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Evaluate your brand strength and revise your strategy
WHO SHOULD ATTEND
Senior managers, managers, government employees; managers, supervisors and team leaders who participate or may be asked to participate in social media and/or branding.
Our seminars are available in person at one of our training locations, in small group sessions at your place of work or online where indicated.